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Because Jur is primarily a technology startup, people tend to focus on developers as the main impetus of the project.

However, it would be unfair to overlook the importance of the visual designers, who are creating a user interface that serves as the face of the decentralized justice ecosystem.

Getting to know Tonmoy

Tonmoy Rajkhowa was born in the Northern part of India and received his Bachelor’s in Visual Communications in 2018. During that time, he learned the basic fundamentals of design and how it impacts the user, beyond just the concept of trying to make things look beautiful. He then took an internship with one of the top design agencies in India working on user interface and user experience (UI/UX) design. After working a few other design jobs, he began pursuing a Master’s Degree from Domus Academy in Milan, which he finally completed in September of 2020.

Tonmoy’s sketch of the decentralized Open justice Statue as a tribute to the Jur Community

He first saw that Jur was looking for a visual designer in the summer of 2020, and after successfully completing a testing assignment, he joined the team. His official role is to create visual design elements for the UI/UX of the platform. He is responsible for a wide range of duties, including the design of the platform, graphics on the blog, and decks being used for business development, webinars, and other presentations. He’s not simply making a few images, he’s tasked with working alongside the core team to build the Jur brand as a whole

Tonmoy recognizes the uniqueness that is formed by Jur as a combination of legal disruptions with a tech startup. It requires a different approach to design, something that is both extremely professional but also easy for users of all backgrounds to understand.

One of the challenges that I’m facing is that I need to design a system that is universally understandable. Even if users are located in Europe, South America, or Asia, they need to be able to understand what I’m trying to convey with my designs. Also with a target audience that includes lawyers and legal professionals, it’s going to be a challenge to make a visual design system that can be accepted by more traditional thinkers.

As part of his adjustment to joining Jur, he’s worked closely with CMO Federico Angeloni and CTO Luca Y. Daniel to get approval and feedback on his current designs. He credits them for helping him understand the vision of the project, which he can channel into his designs.

Jur is a very fresh idea, and like all tech startups in that position, the pace is very fast. Fede and Luca have been very patient and helpful, which is really important. Right now, we are working remotely due to COVID. Working remotely for design is another challenge because normally you’d have brainstorming and group sessions where you could print out designs and talk it over with the team. Now with Jur, we are adapting to this and I’m finding new ways to do those processes. One of the tools we’ve switched to is Figma. This offers more tools for collaborative design and prototyping.

Design – a business methodology or an art form?

When Tonmoy approaches a task, he starts with a Double Diamond approach. After defining the task, he enters a discovery phase, where lots of different research and ideas are put forward. Eventually, this research converges on a single point, where they define what they are trying to design. This is followed by the second phase of divergence, where ideas on how to make that are put forward, before converging on a solution.

The Double Diamond Approach to design.

Before I start designing a project, I do everything on paper. Once I think the idea is right, I use software like Procreate to sketch it digitally on an iPad Pro and then import the vector files to Adobe Illustrator. Before I got into design, I was really into art so that helps a lot. I used to draw a lot, especially anime and cartoon characters. I also designed album covers for a few of my friends who were in the music industry. So that’s how my journey began, as an artist, before shifting to design.

For inspiration, Tonmoy points to famous graphic designers like Paul Rand and Sagi Haviv. Haviv is behind a lot of familiar logos like PBS, Mobil, and Harvard University Press, while Paul Rand created trademarks such as IBM, UPS, and ABC. Paul Rand also came up with the system that included documentation, inventing a universal standard of design. Tonmoy credits that system for being instrumental in creating an efficient design process for a company. 

Finally, we asked Tonmoy about how he approaches a task.

For me, it’s not a 9-to-5 job, to be honest. I personally tend to overwork because I want my product to be finished and to be the best product on the market. I want to help Jurand leave a mark that says ‘yeah, this design was created by Tonmoy. When you look at a famous artist’s work, you can tell from the design that it was by them. Graphic design is the same. Similarly, I want to create those visual elements that help me leave a mark in the world of graphic design.

Gratitude to the Jur community for working towards the future of justice and for considering me as a part of the growing Jur family. I am ambitious to help the brand and the community thrive with design thinking in the legal industry and legal design, and to make legal and justice systems more human-centric, usable and gratifying.

Let’s make it better together!

Tonmoy Rajkhowa

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Cover Photo by Hitesh Choudhary on Unsplash