The Jur Media Kit and Guidelines
Welcome to the Jur Media Kit page. We are often asked about the reason behind the name Jur, “what is Jur?” aond eventually, “but what is a smart contract and what is a dispute resolution system?” Well, altough we can’t answer it all in one single page (for which we invite you checking out the FAQs), maybe you’ll find all that at least will help you out talking about Jur in this one.
Please feel free to use the Jur logo according to the guidelines provided.
Jur Brand Logos
Master Logo va usato per le situazioni di fondo chiaro.
Use the second for black and white, on white field but monochrome.
Use inverted for coloured/dark fields.
Jur’s concept logo is as follows: there are three J intersecated between them - as Jur is composed out of three letters, a game of shapes and numbers. Jur is like the entrance to a decentralized legal system. J stands for Justice, Jurisdiction, Jus/Jur- (which in lating means law).
Jur Brand Colors
Blue Jur is always used for highlighting important concepts and/or links.
Our rebranding is meant to bring classical themes in the form of modernity: legaltech on blockchain.
We love our gradients as they appear very sleek and modern, but don’t overuse them!
Jur Brand Typography
Montserrat is all about Titling. It’s the main font, letters are wide, large. It’s the logo font aswell. Again modernity meets classicism.
Roboto is a coordinated font to read: easy to read (paragraphs, body).
Find them all in google fonts.
Light, Light Italic, Regular, Regular Italic, Medium, Medium Italic, Semi-Bold, Semi-Bold Italic, Bold, Bold Italic, Black, Black Italic
Regular, Regular Italic, Medium, Medium Italic, Bold, Bold Italic