It could be challenging to engage people into trying new things, especially when there is already a pre-existing system in place. However, for Jur’s Head of Product Brad Wilcox, adoption is only a matter of building a justice solution that is rooted in people’s real-life experiences.
We spoke with him to understand why he joined the Jur team and how he’s helping to ensure that the services are ready to revolutionize justice.
Getting to know Brad
Brad grew up in Florida, U.S.A. Growing up in an area with a wide variety of biodiversity, he has always been drawn to the ocean. “As a kid, I grew up fishing with all my friends and hanging around boats. I was kind of obsessed with fishing growing up—if I wasn’t fishing, I was getting the rods ready to go fishing,” he says happily.
These days, Brad is still looking out for ways to change the world for the better.
Shaping the future from his past
During his youth, Brad saw the change in fishery in Florida after a net ban. “There was a problem with overfishing and I was able to see the difference of there not being an abundance of fisheries to all the sudden there being a complete change—it took about two or three years.” This hope for our future caused Brad to pursue a Bachelor’s Degree in Environmental Policy and a Master’s Degree in Marine Affairs and Policy.
“After I graduated with that Master’s Degree, I joined the Coral Reef Action Network as a liaison in the Caribbean, but I was working from an office cubicle in Washington D.C. “For me, it wasn’t as exciting as being on the ground, right there in the village, face-to-face with the people that the policy was impacting. So, I decided to pick up and move where I knew I could make a real difference,” he expresses.
Brad moved to Bali, Indonesia to live and work in the communities serving the people directly, to the root of the problem, and create solutions with those who are negatively affected by marine conservation.
As he immersed himself within the community, it taught him that alternative solutions must be sought after to balance conservation while providing people with enough sustenance to get by. “First of all, I was trying to conserve and protect marine resources, but it felt wrong saying ‘don’t fish here; I’m sorry you’ll have to get your dinner for your family somewhere else.’ I was confronted head-on with the reality that it’s a balance. It got me to engage with the alternative livelihoods concept, we were able to help people in a way that was sustainable and I was able to create livelihoods through an accelerator program to help market eco-tourism—hotel, adventure activities for tourists—we help them improve tourism so that people could see the benefit of a sustainable lifestyle and relationship with the environment,” Brad says telling his story of how he started developing program bridging the gap between the needs of the community and preserving biodiversity.
Brad has also worked on a project with the Thailand hill tribes to promote eco-tourism as an alternative livelihood to the people. Under the Reef Artisan Collaborative of Indonesia, he engaged with university students all around the world who would like to help with the cause of providing alternative livelihoods under a six-week program for students, and in exchange they would be given six credits by their respective institutions. And this led him into the realm of tech by providing the platform that helped facilitate the automation of the in-and-out of students as the projects were ongoing.
Owning your path and trusting the process
From his experience in policy from Washington D.C. to getting his hands dirty with on-ground experience of connecting to the people who are directly affected by the loss of marine biodiversity, to creating a platform to automate the movement of students under the Reef Artisan Collaborative of Indonesia, all these roads eventually led him to Jur, a legal tech startup that aims to democratize the justice system.
“I always try to get closer to the ground level. The more experience I have, the more I want to go back in touch with the creation and touch points directly with customers and the team,” Brad says, reminiscing about his previous engagements.
As Chief Product Officer, Brad ensures that the services of Jur truly answer to the needs of the people. And with his wealth of experience and high spirits, he is able to truly rally the team into building a platform that will redefine access to justice.
With Jur, Brad was able to focus on a project that will help more people in the long run—bringing them conveniences, especially now that life also exists in the digital world.
“I am sure that we can do what we’re trying to do. When it’s an altruistic mission like justice, when we are talking about the bigger vision of this which is to democratize justice and bring it to people—I know that in most of the world, the biggest part of the world’s population are really completely lacking access to this kind of solution—it makes sense because as the world is modernizing, it doesn’t have to mean cities and infrastructure, it should mean conveniences that allow them to balance their life to go forward and revolutionize the world.”
‘Getting your time back’
Brad invites those who want to be part of the future of justice to join Jur. “We have an extra seat in the rocket ship, and in return we ask for your utmost patience, complete focus, undivided attention and most of all the creativity you were born with!” he exclaims.
He advises those who are looking into shifting their tracks in life to trust the process in looking into what they find interesting and what actions they see themselves doing in the future.
“Be prepared to change direction on a dime—you’re going to pivot, you’re going to throw things out, you’re going to fail, but you need to have the patience to allow the process to unfold organically and to understand that you have to make things happen.”
By being able to refocus one’s attention to things that matter, Jur provides its customers with a convenient option to resolve disputes using an adaptable and modern experience that is more time efficient to involved parties.
“This state of conflict resolution is about spending a lot of non-quality time trying to get to the solution, and it seems to be a big value proposition for them to go online and have everything centralized—it’s about them, you have to connect back to the person, and it’s about getting their time back,” he declares.
Brad describes Jur as a product that will help people “get their time back” with the convenience of justice solutions right at one’s fingertips with the power of technology.
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