In the realm of startup societies, culture serves as the glue that underpins and holds a community together, reflecting its various values, norms, traditions, and shared understanding. The introduction of Jur’s dynamic Society dApp provides an interactive platform for shaping these very cultures, giving Founders the granular tools they need to grow a community that perfectly resonates with their specific vision. As such, first understanding and then establishing the culture within a Startup Society is critical to its longevity and success.

Culture, at its core, is a shared set of values, beliefs, and customs that govern the intrinsic behaviors of a community. For startup societies, this is effectively the blueprint that shapes principles, enhances community well-being, and creates the accepted parameters (‘norms’) to be upheld and respected by its members.

Of course it can be a daunting task for a Founder to try and ascertain what these various elements might be. So to make things easier, we’ve put together a comprehensive breakdown of the key cultural elements to consider when creating your Startup Society:


Values are the moral principles or behavioral standards that underpin a community’s identity. They are the ideological compass that guides the community’s decisions and actions. Prospective members often consider these values to be paramount when choosing to join a specific community. As a Founder, establishing and promoting clear values will attract like-minded individuals, forming a cohesive society.


Norms are behavioural parameters encoded into rules, laws, or regulations. They set the boundaries for acceptable conduct within the society, reflecting its collective moral compass. As a member, participating in the process of establishing norms ensures that the society’s values align with their own – and as such it is crucial that a Founder has made them clear and coherent when creating the society.


Customs reflect a community’s shared beliefs about appropriate conduct, even in the absence of explicit rules or laws. Upholding customs that align with the society’s values fosters an environment of integrity and support, drawing in members who share these convictions.


Traditions represent behaviours or practices that have been upheld over time, usually without the support of written norms. These traditions can serve as a powerful draw for potential members who resonate with them or have an interest in participating in new traditions. As we see in our everyday lives, traditions are often extremely important to both individuals and collective groups, and online communities are no different. In essence a tradition does not need to be old to be valuable, just something that unites people through its practice.


The presence and influence of a belief system, or the lack thereof, play a significant role in a community’s culture. Prospective members’ devotion, acceptance, or opposition to a specific faith can greatly influence their decision to join an startup society. Founders should consider this strongly when defining the religious landscape of their society.


Language forms the backbone of any community, serving as a primary mode of communication. It’s a crucial aspect of a society’s culture and can significantly influence its overall cohesion and identity.

These elements come together to form a society’s culture, shaping its overall identity and appeal to prospective members. The culture of an startup society, defined within Jur’s Society dApp, ensures that your society’s principles and behaviours align with your community’s values.

Jur’s Society dApp provides Founders the infrastructure to create their unique societal cultures. Through its various features, Founders can accurately convey and define their community’s myriad values (as outlined above) shaping an startup society that truly reflects their vision.

When defining the culture of your startup society, it is important to remember that creating an inclusive, open, and vibrant space is critical. It will not only attract members who resonate with your core principles and values but also create a sense of belonging and community (in the truest sense of the word) that will help perpetuate longevity and success.

In essence, building a startup society is not just about creating an innovative, on-chain community; it’s about crafting a culture that truly reflects the core ideology of your society. Understanding the role of culture and harnessing Jur’s Society dApp to shape it will help you create a startup society that is both dynamic, inclusive, and enduring.

Now all that’s left is to get started today, Get early access to the Jur Society dApp, and let’s build the future of societies together!